Category: Blog

Attn Fringe Artists! We Will Forcefully Promote You!

Here at the What It Is Podcast we love The Edmonton International Fringe Theatre Festival and every year we make it a tradition to interview AS MANY FRINGE ARTISTS AS POSSIBLE!

We have a dedicated listenership of arts-lovers in the city and many look forward to our huge collection of interviews to get to know the artists of Fringe and to help them pick shows they might want to see.

Are you a Fringe Artist? If so…

We would like to interview you!

We will be in the NORTH BEER TENT on the Fringe Grounds at 3 different times in the first weekend. You can feel free to drop by at ANY TIME and we will put you in the queue to be interviewed. We are seeing artists on a FIRST COME, FIRST SERVE basis.

Friday August 12: 7pm – 9:30pm
Saturday August 13: 6pm – 8pm
Sunday August 14: 1pm – 4pm

Recording with each guest will be approx. 7mins. We only require one or two reps per show at a time. Please do not send multiple people to discuss the same show at different intervals. These interviews will be collected, edited into hour long episodes and released on Monday August 15, Tuesday August 16 and Wednesday August 17 and Thursday August 18.

Be prepared for a loose and casual conversation about your show. It would also be great if you could bring a copy of your handbill so I can read the information for our listeners and keep it for our records. You will also be encouraged to give your short elevator pitch during the interview.

Feel free to email us at if you have any questions or concerns!

We hope to see you at the North Beer Tent on Friday, Saturday or Sunday!



The Canoe 2015 Salon Series

What It Is Podcast presents
Workshop West Playwright Theatre’s
Canoe 2015 Salon Series

The Canoe Salons were recorded during Canoe Festival 2015 (January 28-Feb 1) in Edmonton, Alberta. The goal of these discussion was to give performers and audience a chance to talk to each other about pressing issues in the imaginary, and real world, around us.

It was a pleasure to record these sessions for Workshop West Playwrights’ Theatre so that they can be enjoyed at any time. You can download the salons on iTunes by subscribing to What It Is podcast or check out the links below.

Salon # 1: Get Out Of the Theatre
Salon # 2: When Does the Play Start?
Salon #3: Why Can’t I Get In?
BONUS: Canoe Salon #3 Transcript

Nominate us for a Yeggie!

The Yeggie nominations have begun!

The yeggies are Edmonton’s new media awards given to the best in various fields related to online media. Guess what? The What It Is podcast is TOTALLY eligible for an award.

Visit to fill out a nomination form. CLICK HERE to get started.

Need some help filling out the form? Here’s how we would do it.

Category: Arts & Culture
Name of blog/website etc: What It Is podcast
Email of nominee:
Names of contributors: Taylor Chadwick, Chris W. Cook, Brian Bergum
URL of best work: Your choice but the Best Of Year Two ep is fun
Why: Totally your call. Write as little or as much as you like. Thanks!

Thank you so much to our listeners for all of the support in 2014!

Battle for the Limelight!

Battle for Limelight - Taylor


Our friends at Northern Light Theatre are challenging every theatre company in town to raise pledges to compete in the FIRST ANNUAL Battle for the Limelight.

Think Amazing Race but with less running, centered in Edmonton and involving the city’s theatre companies. Each team is responsible for raising pledges ($$$$) and then dedicating those pledges to the arts organization of their choice.

The crew from the What It Is podcast will be competing! We may not have a fierce sense of competition (we are mostly pacifists) we are dedicated to raising some pledges for our pals over at Theatre Network.

To pledge directly to Theatre Network and the Theatre Podwork team contact Taylor via email or call 780.453.2440 and let us know how much you want to pledge! Your donations go right back into supporting the further operations of Theatre Network.

We need your pledges by Friday September 5th (This Friday) so give us a call or drop us an email to lend your support!

For more information on Battle for the Limelight CLICK HERE.

LIVE Episode Blog post 1: Nextfest Round Up

Listen to The Nextfest Round-Up LIVE

Taylor here.

Well, we did it.

We had the plan of doing live shows a long while ago and last night was an amazing experience for myself, Brian and Chris. We had never done anything like this EVER so it was a total experiment. Just like with most experiments we were really hitting all the right marks at some points and making a few errors along the way but that’s what Nextfest was for. The freedom that Nextfest allows enables us to take risks and try things that are completely new and different. So, thanks to them for having us.

Highlights from last night?
-The simple energy of each of my 20+ guests. Everyone was completely different and interesting in their own way.
-Whyte Heat made the show with their tunes. Thanks so much to them for the incidental tuneage.
-The audience that hung out until the end. It was a marathon for myself and the audience. Thanks to those that stayed.
-The first episode of The Cause of All Suffering: The Adventures of Kensington King, Dupe Jalopy and Tabaka. Want to find out what happens next? You’ll have to check out the remaining What It Is podcast LIVE shows.
-Knowing that we had three more shows to go.

The things we know about so you don’t need to tell us.
-A mic cut out unexpectedly during The Cause of All Suffering.
-The show was long. We should have shortened the interviews and had more fun with the air horn. Matt Schuurman‘s interview is quite the highlight in this regard.
-Some of the weird questions I asked threw the guests off. My apologies to those that felt put on the spot. The strongest interviews of the night were the ones that followed a natural patter. Kind of like what we do on the show.

If anything, you should listen to the show if you want to get a crazy feature on Nextfest and all its artists. If there is one thing we nailed last night  it’s that THIS IS NEXTFEST!





Let’s chat at…

The Nextfest Round-Up, June 6th
feat. As many Nextfest Artists as Possible

It’s easy. Just follow these instructions

After the music performance on June 6th (approx. 8:45pm, while What It Is podcast LIVE is setting up) please meet inside The Roxy Theatre and sit in the front two rows. We will only have time to interview one representative from each performance or installation.  All disciplines (theatre, dance, visual arts, music, niteclubs, high school artists) are welcome and encouraged to attend!

We hope to see you there!


PS: You must be a Nextfest artist to participate in case that wasn’t clear.